The Jobs To Be Done Playbook

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These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative.
The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.

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Ursprunglig publicering: 2020
Utgivningsår: 2020

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Keep in mind that related goals may even compete with the main job and each other. For instance, buying a large-ticket item like a car or house may detract from growing a retirement portfolio. As a result, progress in our lives is the sum of the outcomes of related jobs, and balance is often required.
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The main job shouldn’t include adjectives like quick, easy, or inexpensive.
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In a time when businesses are encouraged to “fail fast” and “break things,” JTBD offers a more structured way to find solutions that resonate with customers in advance. Although there is no guarantee, understanding individuals’ objectives and needs provides more targeted insight from the beginning. Product success isn’t just left to luck or experimentation.
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