Jim Kalbach

Böcker

Citat

Ezrel Záratehar citeratför 2 år sedan
The core message of JTBD is clear: focus on people’s objectives, not on your company, offering, or brand.
Ezrel Záratehar citeratför 2 år sedan
Like Des, I believe that business success comes from understanding human needs and motivations.
Ezrel Záratehar citeratför 2 år sedan
At its core, the concept of JTBD is straightforward: focus on people’s objectives independent of the means used to accomplish them.
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