Look around at the room you're sitting in.
If a fire broke out and you only had time to save
one thing — what would it be?
Why?
What would you miss most from the stuff you couldn't save?
Questions like this are important because we all
have way too much stuff in our lives. There are movements called
de-cluttering, and minimalism which deal with this a lot.
Most people have a hard time with throwing out anything, or even giving it away. Ever wonder why?
Deeper than that, why did you ever get that stuff
to begin with?
The answers to this came from an unlikely area. It wasn't psychology or some self-help book. It came from a study of the
best marketers and advertisers of all time. And crossed this with how legends, myths, and modern films all have the same basic plot. These two together explain why we want what we want.
We get sold a lot of stuff. We either use it up,
wear it out, or hold onto it. But we really don't know why or how to fix having to have them to begin with. Until now. And when we do, we can find out the exact stuff we really need to achieve our goals, to get whatever we want.
Hold on to your seat — this is a helluva ride…
(from the Introduction)
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