David Goldwich

STTS: Win-Win Negotiations. Develop the mindset, skills and behaviours of winning negotiators

We all negotiate every day, whether we realise it or not. Yet few people ever learn how to negotiate. Those who do usually learn the traditional, win-lose style. In today’s interdependent world of business partnerships and long-term relationships, however, a win-win outcome is fast becoming the only acceptable result. Win-win negotiators value their business and social relationships—winning in a given negotiation is not as important as maintaining their winning relationships, but this does not mean they must sacrifice their interests. Win-win negotiators believe they can win both the negotiation and the relationship. Written in a lively, succinct and easy-to-read style, David Goldwich shows you how to develop the win-win negotiator’s mindset and introduces the core skills and techniques to successfully negotiate win-win agreements. Learn the art of a win-win negotiation, and achieve win-win results in all your negotiations today!
194 trycksidor
Har du redan läst den? Vad tycker du om den?


  • Дмитрий Ивановhar citeratför 8 år sedan
    Agreement was reached only after both parties’ interests were addressed. Israel did not really want the land per se; it wanted the security buffer the land provided. Egypt did not require all of the attributes of sovereignty; it only wanted its traditional patrimony to be made whole. It was willing to demilitarise portions of it to achieve its main interest. Israel returned the land in exchange for security guarantees, and both parties’ interests were satisfied in full — a win-win.
  • Дмитрий Ивановhar citeratför 6 år sedan
    There are four basic types of fear: fear of the unknown, fear of loss, fear of failure, and fear of rejection
  • Дмитрий Ивановhar citeratför 6 år sedan
    I see you are angry. You obviously feel strongly about this, and I’d like to understand why this is so important to you
Dra och släpp dina filer (upp till fem åt gången)