What is Yield Management
Yield management is a variable pricing strategy, based on understanding, anticipating and influencing consumer behavior in order to maximize revenue or profits from a fixed, time-limited resource. As a specific, inventory-focused branch of revenue management, yield management involves strategic control of inventory to sell the right product to the right customer at the right time for the right price. This process can result in price discrimination, in which customers consuming identical goods or services are charged different prices. Yield management is a large revenue generator for several major industries; Robert Crandall, former Chairman and CEO of American Airlines, gave yield management its name and has called it “the single most important technical development in transportation management since we entered deregulation.”
How you will benefit
(I) Insights, and validations about the following topics:
Chapter 1: Yield management
Chapter 2: Microeconomics
Chapter 3: Monopoly
Chapter 4: Price discrimination
Chapter 5: Profit maximization
Chapter 6: Product bundling
Chapter 7: Pricing
Chapter 8: Marketing management
Chapter 9: Dynamic packaging
Chapter 10: Pricing strategies
Chapter 11: Demand
Chapter 12: Global distribution system
Chapter 13: Dynamic pricing
Chapter 14: Revenue management
Chapter 15: Airline reservations system
Chapter 16: Price optimization
Chapter 17: Profit (economics)
Chapter 18: Pricing science
Chapter 19: Littlewood's rule
Chapter 20: Monopoly price
Chapter 21: Airfare
(II) Answering the public top questions about yield management.
(III) Real world examples for the usage of yield management in many fields.
Who this book is for
Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of Yield Management.
