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Philip Kotler

Marketing 4.0: Moving from Traditional to Digital

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  • cindy michellahar citeratför 3 år sedan
    a company that provides financial education specifically for millennials.
  • cindy michellahar citeratför 3 år sedan
    MassMutual and IDEO
  • cindy michellahar citeratför 3 år sedan
    usually lead to a new product development, a new customer experience, or a new brand campaign that often makes customers delightfully surprised
  • cindy michellahar citeratför 3 år sedan
    the team members need to gather and synthesize their findings with a series of brainstorming sessions.
  • cindy michellahar citeratför 3 år sedan
    involves multi-disciplinary team members such as psychologists, anthropologist, product designers, engineers, and marketers.
  • cindy michellahar citeratför 3 år sedan
    emphatic research is the method closest to traditional ethnography.
  • cindy michellahar citeratför 3 år sedan
    requires in-person observation, dialogue, brainstorming, and collaboration among researchers and the community members to synthesize the most relevant insights.
  • cindy michellahar citeratför 3 år sedan
    that involves the human perspective and empathy in the research process
  • cindy michellahar citeratför 3 år sedan
    is a method—popularized by design companies such as IDEO and frog
  • cindy michellahar citeratför 3 år sedan
    it is critical for the netnographers to disclose their purpose in doing the research and ask for permission from the community members
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