Brand Experiences

Let’s continue the conversation together, the way humans have talked to one another for thousands of years. Whether we experience those conversations face-to-face or on a platform yet to be revealed, I look forward to a lively (and productive) discussion.

Use what you have learned in this book to strike up conversations about experiential marketing.

In all honesty, if you are challenged with increasing sales or driving more effective engagement for your brand (or your client’s brand), I would love for you to finish this book, pick up the phone, and call me. I am eager to walk you through your first experiential campaign or help you refresh one you’ve tried in the past. That’s a tall order, though, so I’ll settle for something more realistic.

But on to the big question: What comes next

Moving forward, I am confident that our industry will continue to partner with social media to great effect, and brand marketers will keep looking for ways to prove ROI in that virtual space.

The Oscar Mayer Wienermobile and the Budweiser Clydesdales are experiential activations that have persisted for more than 80 years.

When you think about the future of experiential marketing, consider this: Sellers of every product from the dawn of time have depended on human interactions to close deals. What we’re doing isn’t new. If anything, it’s the foundation of the entirety of marketing and communication. Other media, such as digital channels, deliver only a portion of a message. Conversely, experiential delivers the whole story every time. Some might call it an old-school approach, but I call it smart and effective.

This is happening more and more in the B2B space, where experiential marketing has tremendous potential for growth — and where storytelling, “A-ha” moments, and emotional connections are sometimes absent.

It definitely shows how versatile experiential marketing can be for any business in any industry

Today, we work with a handful of brands that I never knew existed until they called us. They weren’t even on our radar. I find it incredible that they were willing to pick up the phone and say, “Hey! We want to talk about working with you guys!”