Crack the Customer Mind Code

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Crack the Customer Mind Codeupendscustomarymarketingapproaches and takes a deeper approach to more successful selling.Based on an analysis ofsuccessful marketing campaign patterns,Crack the Customer Mind Codeteachesthe reader how to align marketingmessages that leveragethe mind'snatural progressionto ';yes' through seven steps: 1) identify the persona, 2) stimulate emotion, 3) calm the mind, 4) position or reposition, 5) engage with story, 6) interpret the outcome, and 7) lead prospective customersto give themselvespermission to act. With this proven process, organizations cancreatestronger sales-producingmarketingcampaigns when the messageis aligned withthe way in whichmarketinginformation is absorbedand processed.

Direct E-Commerce Internet Marketing Marketing Business

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Utgivningsår: 2016

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Menna Abu Zahrahar citeratför 2 år sedan
Marketing Magazine and has authored of dozens of articles on marketi
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Menna Abu Zahrahar citeratför 2 år sedan
Hennerberg is the author of Direct Marketing Quantified: The Knowledge is in the Numbers, and Urges, a memoir about his childhood growing up with hair pulling disorder.

He has been a long-time writer for Targe
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Menna Abu Zahrahar citeratför 2 år sedan
When he has followed the seven pathways in the mind, as detailed in Crack the Customer Mind Code, his work has resulted in sales increases of 15%, 35%, and even as high as 60%.
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