Acting without hesitation is key to increasing respect and inspiring fear in enemies.
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Appearances are vital to the powerful, so they should never attract envy or step into the role of another great person.
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The powerful attract followers who must be managed as audiences, with spectacles and appeals to hold the attention of hearts and minds replacing logical persuasion. Followers’ needs for fantasy and belief in something should be cultivated, although the person in power should not push followers too far toward change.
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Behaving like a friend, or like a conformer, makes others more comfortable and less likely to notice that someone does not support them or is seeking information.
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Whether someone earns respect depends on their reputation, more so than the quality of their work or ideas.
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Anyone seeking power should avoid becoming isolated, as this will cause a loss of followers’ trust or interest.
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The powerful attract followers who must be managed as audiences, with spectacles and appeals to hold the attention of hearts and minds replacing logical persuasion.
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Other strategies for the powerful are acting boldly, concentrating energies on one task, tailoring the attack to the target, winning through action rather than argument, and totally eliminating the enemy.
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The powerful must learn the art of timing decisions to maximize results, and they must know when to end a campaign after victory.
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The powerful can practice selective honesty, place blame on others, appear more naive than the people they wish to manipulate, act like a friend in order to gain information, and imitate others to conceal radical thinking.