en
Bill Price,David Jaffe

Your Customer Rules!

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  • mail22801har citeratför 7 år sedan
    Amazon CEO Jeff Bezos has long spoken of his vision to have Amazon deliver personalized pages for each customer, and the company is well
  • mail22801har citeratför 7 år sedan
    Customers have always liked to be given choices. Choice satisfies our need to feel in control
  • mail22801har citeratför 7 år sedan
    One of Bill's clients recently cited her experience with Ticketmaster as an example of intelligent prediction
  • mail22801har citeratför 7 år sedan
    Unfortunately knowing the customer effectively is not just a software problem—it's also (and more often) a process and motivational problem
  • mail22801har citeratför 7 år sedan
    The first three (Know Me; Give Me Choices; Make It Easy) are fundamental to most interactions and form the bedrock for all Me2B relationships to deliver great customer experiences
  • mail22801har citeratför 7 år sedan
    its way. When someone visits Amazon, the company's home page immediately appears with four to seven personalized features based on its knowledge of that customer's shopping history
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