Your Customer Rules!

Amazon CEO Jeff Bezos has long spoken of his vision to have Amazon deliver personalized pages for each customer, and the company is well

Customers have always liked to be given choices. Choice satisfies our need to feel in control

One of Bill's clients recently cited her experience with Ticketmaster as an example of intelligent prediction

Unfortunately knowing the customer effectively is not just a software problem—it's also (and more often) a process and motivational problem

The first three (Know Me; Give Me Choices; Make It Easy) are fundamental to most interactions and form the bedrock for all Me2B relationships to deliver great customer experiences

its way. When someone visits Amazon, the company's home page immediately appears with four to seven personalized features based on its knowledge of that customer's shopping history