A Practical Guide to Entrepreneurship

Your brand is what people say about you when you are not in the room.

Jeff Bezos, founder of Amazon

If we did all the things we are capable of doing, we would literally astound ourselves.

Success to me is not about money or status or fame, it’s about finding a livelihood that brings me joy and self-sufficiency and a sense of contributing to the world.

Through our work in the field we’ve come to discover that fulfillment isn’t a moment in time – a destination – but the experience of enjoying the journey towards a destination that you deem valuable.

entrepreneurship is about turning what excites you in life into capital, so that you can do more of it and move forward with it.

Being an entrepreneur may appear risky to others; however, successful entrepreneurs manage that risk and protect the downsides of it.

expectations of the emotional demands that you will face, and beginning with the end in mind – striving up front to achieve the balance of meaning, achievement and positive emotions in your life.

we do advocate going into entrepreneurship with realistic expecta

Have faith that in the darkest moments of challenge, something will happen that will give you the energy to keep going. The feeling of achievement in these situations is immense.

The good life needs to be balanced by achievement and meaning in order to actually feel good