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Bob Etherington

Cold Calling for Chickens

“Cold calling” – making contact with strangers – is the biggest fear confronting businesspeople, especially those who work in sales and marketing. “Put me in front of a customer and I can persuade them to buy anything … just don’t ask me to cold call!!” Yet cold calling is unavoidable and something which has to be done (and not just in sales and marketing) if you are to sell and make people aware of your business. This book, based on a very successful course given to thousands of people, shows the art and science of making first contact with complete strangers. The secret is in the preparation and approach, rather than having the gift of the gab, that will enable even yellow-bellied chickens to make that call with confidence.
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    Mariia Kovalchukhar citeratför 3 år sedan
    “Opportunity is missed by most people because it’s dressed in overalls and looks like work.”

    Mariia Kovalchukhar citeratför 3 år sedan
    Customers (and we’re all “customers”) make most buying decisions emotionally.
    Mariia Kovalchukhar citeratför 3 år sedan
    If you speak too fast, or too slow, or your voice is too flat, or too slick, you will switch the other person’s brain off in less than 30 seconds.
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