Cold Calling for Chickens

Cold Calling for Chickens is really for the majority of sales people in every market; they are all just as chicken as you but you’ve had the courage to take the first step toward doing something about it by buying this book. There are some absolute certainties when making a cold call:
1. No prospective customer is waiting by the phone for your call.
2. Most prospective customers will have just as good a life without the service or product you provide.
3. Most prospective customers don’t really want the hassle of changing the way they do things at present.
4. Not a single prospective customer cares about the raw facts and features of your product, however fancy or new they may be.
5. Unless, during the call, you can sow a little FUD (fear, uncertainty, and doubt) in the mind of your prospective customer, by asking effective questions in areas where you know you have a solution, you simply will not get either an appointment or a sale.
6. You must never assume before you pick up the telephone that the person you want to call is going to be grumpy, miserable or not a prospect. If you have done your I.K.E.A. work that person is a qualified prospect who can make use of your product and make a decision to buy.
To create value in the mind of your customer, ask questions that force the person to think about their problems. The best cold call callers are just as chicken as you. They simply ask more questions and persist. It’s really as simple as that.

Stay Close Program.” It is not difficult to set up and it usually provides remarkable results if you apply it consistently. The original programs in the US were very simple but worked well.
All that is necessary is for you to design a very simple postcard and send it out.
The original stay close program cards had a simple message across the front which read, “We Like You!” Underneath that phrase, was the name of the company, their logo and their telephone number. On the reverse the name and address of the customer and space for the stamp. That was it.
Over 10,000 of these cards were sent out every week. Each month every current and past customer would receive an identical postcard. Remarkable as it may seem the results were spectacular. Sales kept pouring in just because the company worked on keeping their name familiar to the customers.

Clients, who are happy with what you have provided in the recent past, are generally 90% easier to sell to, and it is 90% cheaper to get more business from them. Not only that, but if you can cut, by just 10%, the rate at which regular customers in your existing customer base drift away from you, you can increase the profitability of your business by between 25% and 90%!