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Joshua Bernoff

Writing Without Bullshit

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Joining the ranks of classics like The Elements of Style and On Writing Well, Writing Without Bullshit helps professionals get to the point to get ahead.
It’s time for Writing Without Bullshit.
Writing Without Bullshit is the first comprehensive guide to writing for today’s world: a noisy environment where everyone reads what you write on a screen. The average news story now gets only 36 seconds of attention. Unless you change how you write, your emails, reports, and Web copy don’t stand a chance.
In this practical and witty book, you’ll learn to front-load your writing with pithy titles, subject lines, and opening sentences. You’ll acquire the courage and skill to purge weak and meaningless jargon, wimpy passive voice, and cowardly weasel words. And you’ll get used to writing directly to the reader to make every word count.
At the center of it all is the Iron Imperative: treat the reader’s time as more valuable than your own. Embrace that, and your customers, your boss, and your colleagues will recognize the power and boldness of your thinking.
Transcend the fear that makes your writing weak. Plan and execute writing projects with confidence. Manage edits and reviews flawlessly. And master every modern format from emails and social media to reports and press releases.
Stop writing to fit in. Start writing to stand out. Boost your career by writing without bullshit.
Den här boken är inte tillgänglig just nu
251 trycksidor
Ursprunglig publicering
2016
Utgivningsår
2016
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Citat

  • Sofia Voytovychhar citeratför 2 år sedan
    If you have nothing to say, say nothing. Not replying works just as well as “I don’t know.” Why clutter others’ inboxes with a proclamation of your ignorance?

    • If no answer is required, say nothing. There’s no need to respond to informational messages unless you have an additional observation that others can benefit from.

    • If you have an answer to a question, be brief. If you’re responding to an email sent only to you, send a complete answer.
  • Sofia Voytovychhar citeratför 2 år sedan
    Editors and reviewers exist to reveal what you cannot see, not to tell you what to do.
  • Sofia Voytovychhar citeratför 2 år sedan
    Don’t publish growth rates without a base. When I was an analyst, vendors were always telling me stuff like “Our revenues have grown 200% in the last year.” That means nothing; if you brought in $100 last year, then the $300 you’ve generated this year isn’t very impressive. Unless you cite both the growth and the base, your numbers lack the context to be credible.

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