A Joosr Guide to… Never Eat Alone by Keith Ferrazzi and Tahl Raz

Good networking isn’t about what you take from the people around you; it’s about what you can give to them. This means that you need to talk with the people in your network, learn their goals, and then make yourself entirely indispensable to those people by using your skills to aid theirs.

We also understand that in today’s fast-paced world it’s tough to find the time to read.

re the choices you make really your choices, or is someone else influencing you?

Key takeaways
Successful networking is not about what you can get from people; it’s about what you can give to people.
Build a network of people who can help you achieve your life’s mission—and be ready to help them achieve theirs.
Marketing yourself with a personal brand will get people interested in you and help extend your network.
Utilize social media to connect with a wider audience and expand your network on a global scale.

uperficial and make meaningful, fruitful, and lasting connections that benefit everyone.

Your appearance, your behavior and your words will all play a part in establishing your brand.

So how do you create a personal brand? Your main focus needs to be on whatever you can do that will add value to the people in your network: you need to be doing this faster, better, and more efficiently than anyone else. In addition, your image and how you portray yourself to others is important.

roduct conveys to potential customers. It is how an otherwise similar product remains distinct from all others like it, setting itself apart and changing the market’s expectations of it.

brand is a distinctive identity that a product conveys to potential customers

This means that you need to talk with the people in your network, learn their goals, and then make yourself entirely indispensable to those people by using your skills to aid theirs.