Branding for Bloggers

mood and personality of every part of your blog is identifiable as your brand.

ideal reader when brand strategizing. “Try putting the reader first. Then build an audience persona—a real-world idea of what your ideal reader might look like, and write to that.”

So that’s what branding is all about: creating an online personality for your blog that’s identifiable to your readers.

among others. “A blogger must first find her/his niche and define the audience,”

Your brand will come to define who you are.

It’s the experience that people have when they read, share, or interact in some way with your blog. It can go beyond what’s actually included on the pages of your blog, and it spills over into social media channels, articles, sites, books, the products and services you sell, and anywhere else that you make your mark.

how a company is perceived

Your brand is the way customers (or readers) experience your product (or blog). Branding is the art of creating, defining, and controlling that brand

Branding is the promises you make. Your brand is the promises you keep.

It’s how people know you, what they expect from you, and what they think of you. It’s an extension of your personality.