There is no such thing as a personal style in a designer’s work.
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As soon as one thing is sold they must invent another to supersede it.
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What does fashion actually do? It sells you a suit made of a material that could last five years, and as soon as you have bought it tells you that you can’t wear it any longer because a newer one has already been created.
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A thing is not beautiful because it is beautiful, as the he-frog said to the she-frog, it is beautiful because one likes it.
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It is planning done without preconceived notions of style, attempting only to give each thing its logical structure and proper material, and in consequence its logical form.
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Visual design is concerned with images whose function is to communicate and inform visually