Save the Cat!

Many will tell you differently, and this is only my approach, but I think the "who" has to serve the "what is it?" — not the other way around. A

> An adjective to describe the hero

> An adjective to describe the bad guy, and...

> A compelling goal we identify with as human beings

draw us into the "story" of the product being sold?

draw us into the "story" of the product being sold?

One of the key ingredients in a good title, however, is that it must be the headline of the story.

The second most important element that a good logline has is that you must be able to see a whole movie in it.

You see the movie, or at least the potential for it, and the mental images it creates offer the promise of more

the single most important element, is: irony.

A logline is like the cover of a book; a good one makes you want to open it, right now, to find out what's inside.

A COMPELLING MENTAL PICTURE