en
Jeff Fromm,Christie Garton

Marketing to Millennials

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The numbers cannot be ignored: eighty million Millennials wielding $200 billion in buying power are entering their peak earning and spending years. Companies that think winning their business is a simple matter of creating a Twitter account and applying outdated notions of “cool” to their advertising are due for a rude awakening. Marketing to Millennials is both an enlightening look at this generation of consumers and a practical plan for earning their trust and loyalty. Based on original market research, the book reveals the eight attitudes shared by most Millennials, as well as the new rules for engaging them successfully. Millennials: * Value social networking and aren't shy about sharing opinions * Refuse to remain passive consumers-they expect to participate in product development and marketing * Demand authenticity and transparency * Are highly influential-swaying parents and peers * Are not all alike-understanding key segments is invaluable Featuring expert interviews and profiles of brands doing Millennial marketing right, this eye-opening book is the key to persuading the customers who will determine the bottom line for decades to come.
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223 trycksidor
Ursprunglig publicering
2013
Utgivningsår
2013
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Citat

  • mo9fhar citeratför 4 år sedan
    But the question of “how” is tricky. One merely needs to consider prevailing market research to know that, from core values to modes of expression, generations are fundamentally different and, correspondingly, their purchasing decisions are vastly different
  • mo9fhar citeratför 4 år sedan
    Engage these early adopters of new technologies and emerging social tools.
    • Build a listening and participation strategy that will help you connect with your brand advocates.
    • Make them look good among their peers.
    • Design a sense of adventure and fun into your brand experience.
    • Keep their loyalty by giving them no reason to cheat on you

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