Membership Rules! The Art of Selling What Matters

n your own words, how would you describe (association benefit)?
How specifically did (association benefit) help you?
What did you find remarkable about (association benefit

1. Identify unmet needs.
2. Focus on organizational strengths.
3. Monetize your offerings.
4. Market one thing, not everything

The answer, according to most market research on this topic, is that there simply isn’t enough value for the price

ome members go to an organization because they have a high level of trust in the quality of the programs, products, and information. Others join because there are major issues facing their industry, and they believe in supporting an organization that is helping to advance their cause. And some join because they wish to be part of a community—one that is focused on their profession or their area of expertise