en
Böcker
Fouad Sabry

Pricing

What is Pricing

Pricing is the process whereby a business sets the price at which it will sell its products and services, and may be part of the business's marketing plan. In setting prices, the business will take into account the price at which it could acquire the goods, the manufacturing cost, the marketplace, competition, market condition, brand, and quality of product.

How you will benefit

(I) Insights, and validations about the following topics:

Chapter 1: Pricing

Chapter 2: Price discrimination

Chapter 3: Information good

Chapter 4: Product bundling

Chapter 5: Sales promotion

Chapter 6: Product differentiation

Chapter 7: Porter's generic strategies

Chapter 8: Relationship marketing

Chapter 9: Yield management

Chapter 10: Rebate (marketing)

Chapter 11: Pricing strategies

Chapter 12: Retail marketing

Chapter 13: Aftermarket (merchandise)

Chapter 14: Six forces model

Chapter 15: Dynamic pricing

Chapter 16: Value-based pricing

Chapter 17: Geographical pricing

Chapter 18: Premium pricing

Chapter 19: Customer to customer

Chapter 20: Pay what you want

Chapter 21: Customer cost

(II) Answering the public top questions about pricing.

(III) Real world examples for the usage of pricing in many fields.

Who this book is for

Professionals, undergraduate and graduate students, enthusiasts, hobbyists, and those who want to go beyond basic knowledge or information for any kind of pricing.
288 trycksidor
Ursprunglig publicering
2024
Utgivningsår
2024
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