Remote Retailing Blueprint

The COVID crisis of 2020 greatly accelerated change in automotive retail

merchandising, marketing, and sales process. In 2019, some dealers may have

been considered early adopters with their implementation of digital retailing

technology. But in 2020, dealers who exit the year with no remote retailing

tools on their websites will have fallen behind their competition and be

considered behind the times.

This is my ninth book that I have published for the automotive industry. This

work is designed to start conversations within dealership management, dealer

groups, and manufacturers on the future of automotive retail. My previous

book on digital retailing “Just Faster” (published in 2018) was a starting point

for rethinking automotive retailing but lacked specific strategies and success

stories from a wider range of national franchisees. Today, I have much more to

discuss and share with readers.

While the pace of change has been accelerated due to stay-at-home

restrictions in 2020, dealers who exhibit successful experiences with remote

retailing will fuel the second wave of change in automotive retail. That wave

will be known for lower operating costs, broader appeal for career

professionals to consider working in automotive retail, higher employee

retention, and a more personalized, convenient, and frictionless consumer

buying experience.