From the New York Times bestselling author of The Millionaire Next Door,Networking With the Affluent explores effective tactics for strengthening relationships with wealthy prospects and clients, as well as their advisors-and generating new business among this highly exclusive target market. Networking with the wealthy is not like networking with the less-affluent. Dr. Stanley provides a proven road map for building trust, securing interest, and forging profitable relationships with wealthy audiences-including tactics for boosting your credibility and assuring continued loyalty among wealthy customers. This book is essential reading material for anyone whose target market includes the affluent.
