brand licensing industry is worth around $150 billion.
Menna Abu Zahrahar citeratför 2 år sedan
In the commercial world, successful brands create shareholder value by creating competitive advantage.
Menna Abu Zahrahar citeratför 2 år sedan
Brand Licensing is all around us; it transforms ubiquitous products into living breathing brands with personalities and an emotional connection to us and who we want to be.