Dan Roam

managing businesses in San Francisco, Moscow, Zurich, and New York

you were able to walk into this room this morning without falling down, I guarantee that you’re enough of a visual person to understand everything that we’re going to talk about and to get something useful out of it.”

Back of the Napkin is divided into four parts—this introduction and then one part each for discovering ideas, developing ideas, and selling ideas, all using nothing but our eyes, our mind’s eye, our hands, a pen, and a scrap of paper. (