Eric J Scott

  • Дмитрий Похольченкоhar citeratför 9 månader sedan
    In the world of email marketing, ESP does not refer to extrasensory perception. You do not have to be telepathic to be a great marketer. ESP is the abbreviation for Email Service Provider.
  • Дмитрий Похольченкоhar citeratför 9 månader sedan
    ✓ Your image storage is only 5 MB. To counter this, you can buy more storage space
  • Дмитрий Похольченкоhar citeratför 9 månader sedan
    ✓ Email, Telephone and Live Chat Support are available. On Saturdays, for a few hours, you will obtain email and live support. This is a plus as most companies do not offer support on weekends.
  • Дмитрий Похольченкоhar citeratför 9 månader sedan
    The company offers additional services such as Social Pro a resource tool that can collect public data about your subscribers such as social sites, age and gender.
  • Дмитрий Похольченкоhar citeratför 9 månader sedan
    Hubspot Academy
    The website is academy.hubspot.com. After gaining knowledge from your training, you can become certified. There are various levels of certification.
  • Дмитрий Похольченкоhar citeratför 9 månader sedan
    The website is www.onlinemarketinginstitute.org.
  • Дмитрий Похольченкоhar citeratför 9 månader sedan
    Your open rate is the term given when people on your email list open your email. The rate is usually given as a percentage. For example, if 4 people are on your list and 1 person opens it, then your open rate is 25%. Your click through rate (CTR) is the number of users who clicked on the link in your email.
    Click through rates
    Your email click-through rate is the number of users who clicked the links in your email and is taken to your blog, website or where ever you wish to direct them. The more clicks you obtain the more effective is your marketing campaign.
    Track your unsubscribe information
    Your subscribers signed up to receive your notifications and emails. They may also wish to unsubscribe. Ensure that when they have changed their settings, your ESP will make the necessary changes. It can be very irritating for an individual to receive particular emails after they have already unsubscribed.
    Regulate your opt-in and opt-out process
    Opt-in means that a subscriber has chosen to receive your email. A subscriber can opt-out meaning he no longer wishes to receive your information.
    Opting-out and Unsubscribe
    Opting-out means that the person does not want any emails from your company or from you. Unsubscribe means that the individual is no longer interested in receiving emails about that particular event or topic.
  • Дмитрий Похольченкоhar citeratför 9 månader sedan
    Factors to Consider when Selecting an ESP
    Your budget
    There are email service providers whose services are free and others that can cost you a couple of hundreds of dollars monthly. It all depends on what you require. Therefore shop around and read the reviews given by other marketers. Examine what is best for you.
    Your objectives
    If at this stage you have moderate goals, then perhaps you prefer to select an email service provider that offer moderate services. On the other hand, if you have exceptional major goals, you will need an ESP who can cater to your illustrious marketing campaigns. First examine, what your goals are and then let that guide you in making your selection.
    Technical support
    Base on your goals and the vision you have for your business, determine the level of technical support you will need. If something happens and you have an urgent matter, would you like a 24-hour service or is submitting an email ticket and waiting for a response a day or two later sufficient for you? Examine your options.
    The Status of the ESP
    Find out all you can about the service provider you wish to do business with. How long has the company been in the business? How is the company rated? Is the company reputable?
  • Дмитрий Похольченкоhar citeratför 9 månader sedan
    Drip Marketing
    Drip marketing terminology is based on the agricultural process known as drip irrigation. In agriculture, it includes using small amounts of water to sustain plants over a prolonged period in order to produce a regular crop. It saves fertilizer and water and is operated through narrow tubes to deliver water directly to the roots of different plants
  • Дмитрий Похольченкоhar citeratför 9 månader sedan
    Throttling
    Throttling is when an internet service provider decelerates the rate at which an email is delivered to subscribers.
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