Lee Odden is CEO of TopRank Online Marketing and editor of Online Marketing Blog: Rated the #1 content marketing blog by Junta42 (3 times), #2 social media blog by Social Media Examiner and a top marketing blog by Advertising Age. He also writes a monthly column called "Social Media Smarts" for ClickZ.Odden is a 14-year internet marketing veteran cited for his search, social media and content marketing expertise by numerous industry publications including The Economist, DM News and books ranging from ‘Marketing in the Age of Google’ by Vanessa Fox to Content Rules by Ann Handley and C.C. Chapman. Besides running a successful Internet Marketing agency, Odden speaks internationally on Social Media SEO and Content Marketing for top conferences including ad:tech, Intel’s Social Media Summit and SES, where he serves on the board of advisors. His first book, ‘Optimize’ will be published by Wiley in 2012.