Any business project needs a good Online Marketing plan: this is one of the most important functions of business management. A business plan is what makes it possible to manage a company and, nowadays, Digital Marketing is a key element of the business plan. It identifies the best business opportunities for the company and describes how to achieve and maintain a competitive market position.

It is a communication tool that combines all the elements of marketing in a coordinated action plan. It indicates who will do what, when, where and how to achieve the objectives set. Through this book, the reader will follow the development of an online marketing plan and see in detail the different steps of an Internet Marketing Project.

You will learn:

Tasks and solutions for the sub-areas

- Video Marketing

- Strategic Marketing

- marketing research

- Instagram Marketing

- Youtube Marketing

- Marketing organization and controlling

Carl Johnson

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