The Start-Up Mindset with Bracken Darrell

Bracken Darrell, CEO of Logitech, has more than 25 years of experience in business management for successful global consumer companies such as Whirlpool, Procter & Gamble and General Electric.

In this episode, Bracken discusses how he’s helped structure Logitech as a large company comprised of smaller, start-up-like divisions, how to take big bets while controlling risks, and the future of gaming and entertainment technology.

Bracken also discusses why he thinks smaller teams are better teams in an article he wrote titled “Think Pairs, Not Teams”. He argues most successful teams are comprised of teams of multiples.

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