StumbleUpon Marketing: How to Drive More Traffic to Your Content

Do you use StumbleUpon for your business?

Are you wondering how you can use StumbleUpon to drive more traffic to your content?

To learn how your business can benefit from StumbleUpon, I interview Nick Robinson for this episode of the Social Media Marketing podcast.
More About This Show

The Social Media Marketing podcast is a show from Social Media Examiner.

It's designed to help busy marketers and business owners discover what works with social media marketing.

The show format is on-demand talk radio (also known as podcasting).

In this episode, I interview Nick Robinson, co-author of StumbleUpon for Dummies. He's also the social media channel manager for SAP Americas.

Nick shares how StumbleUpon works and why it's different from other platforms.

You'll learn how to use StumbleUpon to discover shareable content and the type of content that works best.

Share your feedback, read the show notes and get the links mentioned in this episode below!
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Here are some of the things you'll discover in this show:
StumbleUpon Marketing
What makes StumbleUpon different from other social networks

Nick explains how StumbleUpon is a content discovery engine. It's a search engine and bookmarking site all in one.

It's great if you want to bring exposure to your online content, which can include your website, blog post, video or infographic.

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Nick believes that the key differentiator with StumbleUpon is the Stumble button. It takes you directly to a piece of content on another website that you are interested in.

You can tell StumbleUpon what your interests are in several ways. When you set up your profile, you can specify your interests, the interests of people you follow and what pieces of content you have given a thumbs-up to on that particular website.

When you click the Thumbs-Up or Thumbs-Down button, it tells StumbleUpon's algorithm if it should or shouldn't serve that type of content to you in the future.

Each person's StumbleUpon experience is personalized. It allows you to curate content, promote your content and connect with communities with all types of interests.

Listen to the show to find out how you can create content that's relevant to an audience within an Interest category.

StumbleUpon for B2B and B2C

Nick believes that any business in B2B or B2C can use the platform. It all depends on the type of content you produce. The content needs to entertain, be informative and connect with your audience.

To be successful, you need to test and measure, based on the changes you learn.

StumbleUpon launched their new design and a new mobile app, which has increased its mobile stumbles by 25% over a one-year period. However, the majority of StumbleUpon activity is still primarily desktop, at over 60%.

Since these changes were made, around 40% of their activity comes from mobile. In the next couple of years, Nick thinks it will easily overtake desktop.

You'll discover as a marketer what you need to consider with these figures in mind.

According to Alexa, StumbleUpon is one of the top 149 websites in the world and Quantcast estimated that 23.4 million people in the last month in the U.S. alone have used it.

As of June 2013, when the StumbleUpon for Dummies book was published, StumbleUpon had 25 million registered users. They have indexed over 100 million–plus web pages.

Listen to the show to find out how much the average user "stumbles" per month and the time spent on the platform.

Companies who use StumbleUpon well

Nick says that two companies come to mind, which are both primarily content publishers.

The first is Forbes. They do a great job, which is primarily attributable to their company page. They use it to acquire followers and as a content feed.

Unfortunately StumbleUpon has closed off access to these pages to the general ...