Patrick Forsyth

Plan the work and work the plan
The principles of good time management are not complex. Overall they can be summarized in three principles:
• List the tasks you have to perform.
• Assign them priorities.
• Do what the plan says

It is a prime principle of time management that time must be invested to save time in the future

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Other Ma

SELLING—THE PERSONAL interaction between buyer and seller—is a key part of the overall marketing process.

On other occasions the nature of the product or service and of the customer’s attitude to it means that a whole series of events must take place.

The sales task is to communicate clearly and persuasively, and very often also it is to positively differentiate an offering from that of the competition.

Selling is the most personal area of marketing. It is what you do that can guarantee success, what you say and how you say it.

The intention of this book is to provide ideas and highlight approaches that will enable you to sharpen your sales skills and maximize the results they produce.

Furthermore, the same solution and approach is not right for every customer, much less for every occasion.

Rather, you need to find appropriate ways forward literally day by day, customer by customer, and meeting by meeting.