SELLING—THE PERSONAL interaction between buyer and seller—is a key part of the overall marketing process.
Menna Abu Zahrahar citeratför 2 år sedan
On other occasions the nature of the product or service and of the customer’s attitude to it means that a whole series of events must take place.
Menna Abu Zahrahar citeratför 2 år sedan
The sales task is to communicate clearly and persuasively, and very often also it is to positively differentiate an offering from that of the competition.
Menna Abu Zahrahar citeratför 2 år sedan
Selling is the most personal area of marketing. It is what you do that can guarantee success, what you say and how you say it.
Menna Abu Zahrahar citeratför 2 år sedan
The intention of this book is to provide ideas and highlight approaches that will enable you to sharpen your sales skills and maximize the results they produce.
Menna Abu Zahrahar citeratför 2 år sedan
Furthermore, the same solution and approach is not right for every customer, much less for every occasion.
Menna Abu Zahrahar citeratför 2 år sedan
Rather, you need to find appropriate ways forward literally day by day, customer by customer, and meeting by meeting.